Professional Cleaning with a Personal Touch: Meet Jimena Aceves of MaidThis

When Jimena Aceves talks about cleaning, she doesn’t talk about mops and checklists.

She talks about trust.

As the San Antonio franchise owner of MaidThis, Jimena and her husband Juan bring a nationally established 13-year system — now spanning around 44 franchisees across the United States — into our local short-term rental community. But what stands out most isn’t just the structure. It’s their mindset.

“I don’t see cleaning as a task,” Jimena shared. “I see it as protecting someone’s investment and reputation.”

For STR hosts, that distinction matters.

Experience First. Always.

Jimena and Juan work exclusively with cleaners who have at least ten years of professional experience. Not entry-level. Not temporary help. Professionals who understand homes, hospitality, and the small details that separate four stars from five.

Each team member is background checked and must complete test cleanings before stepping into a client’s property. Beyond qualifications, Jimena is thoughtful about matching cleaners with the right homes.

“It’s not just about skill,” she explained. “It’s about fit. When a cleaner feels comfortable in a home and a homeowner feels confident in the cleaner, everything runs smoother.”

In short-term rentals, where reviews drive revenue, that stability becomes priceless.

More Than a Turnover

Many hosts think of cleaning as the final step before a guest arrives. Jimena and Juan see it as part of the operating system.

Their team integrates automated calendar management for turnovers, conducts regular property inspections, and maintains both primary and backup cleaners to avoid last-minute surprises. During freezes, they check properties proactively. If a guest needs assistance, they respond quickly.

Once, her team even helped locate a lost wedding ring.

“That’s what service means to me,” Jimena said. “It’s going above and beyond without being asked.”

This is not surface cleaning. It’s hospitality infrastructure.

The Value Conversation

Jimena and Juan are candid about one challenge: helping property owners understand why their pricing reflects more than labor hours.

What clients receive isn’t just a clean space. It’s oversight. It’s communication. It’s quality control. It’s emergency response. It’s continuity.

“You’re not paying for a wipe-down,” she said with a smile. “You’re paying for peace of mind.”

For professional hosts managing valuable properties, that difference becomes clear quickly.

Caring for the Team Behind the Scenes

One of the quiet strengths of Jimena and Juan’s business is how they care for their staff.

They listen. They build flexibility into schedules. They encourage breaks to prevent burnout. They honor vacation requests. They work intentionally to match cleaners with properties where they feel comfortable and respected.

“If my cleaners feel supported,” Jimena said, “they show up differently. And our clients can feel that.”

Since May, Jimena and Juan’s MaidThis San Antonio operation has doubled in growth. They are currently expanding the team and onboarding additional cleaners, while also beginning to serve commercial spaces such as offices and schools. Even as they grow, hospitality remains an important focus.

Why This Matters for Hosts

Cleanliness consistently ranks as the number one driver of guest complaints across booking platforms. It is also the fastest way to lose a five-star reputation.

Jimena and Juan understand that cleaning is not simply maintenance. It is brand protection.

You’ll have the opportunity to meet Jimena and Juan at this year’s host and local business Fair in King William — our garden-party-style evening under the oak trees, with music, local chefs, and wine. It’s their first year participating, and we’re excited to introduce them to the broader host community.

If you are looking for a structured, communicative, and genuinely service-driven cleaning partner, Jimena and Juan are a team worth knowing!

Contact Jimena and Juan Aceves at sanantonio@maidthis.com.

Visit their website at https://maidthis.com/san-antonio/