Crafting a San Antonio Airbnb Listing: 9 Things to Consider

So, you’ve decided to transform your spare room, your casita, your slightly dilapidated but charming dwelling into a temporary haven for the masses – or at least those who haven’t yet figured out the intricacies of the extended-stay hotel. Excellent. Now comes the delicate dance of describing this… establishment… to the discerning internet traveler.

You’ve got the photographs, of course. Carefully curated angles that somehow manage to avoid showcasing the water stain on the ceiling that resembles Grover Cleveland. But words, my friends, are where we truly lure them in, like moths to a flickering porch light on a humid San Antonio evening.

1.    Tailor your listing for the guests you want.

Are you aiming for the family unit, bravely navigating the urban landscape with strollers and a vague sense of direction, perhaps seeking refuge after a day at, say, the DoSeum? Or the couple, escaping the relentless drone of their own lives for a weekend of pretending to be cultured in, oh, the Blue Star Arts Complex? Or maybe the solo adventurer, bravely facing the Alamo City with nothing but a backpack and a crippling fear of pigeons in Travis Park? Each requires a slightly different siren song.

Instead of: Just saying "Good for families."

Try: "Families will appreciate the proximity to the whimsical wonders of the DoSeum and the wide-open spaces of Brackenridge Park, perfect for letting little legs stretch after a long car ride. We even have a surprisingly sturdy folding highchair that has survived at least three Thanksgiving dinners."

2.    The headline is your impression.

The headline, that tiny string of words upon which so much depends. It must sparkle, it must intrigue.

Instead of: "Nice House in San Antonio"

Try:

·      "Historic Home, Porch Perfect for Sunset Margaritas"

·      "Stylish Studio Near Medical Center, Ideal for Pros"

·      Quirky Southtown Bungalow, Near Galleries & Tacos Trucks

·      "Serene Stone Oak Retreat, Suburban Sanctuary"

Pro-Tip: Mentioning a specific neighborhood lends an air of authenticity and helps guests envision their location.

3.    The “Listing Description” is your opening pitch.

Your summary is your chance to set the stage, to paint a picture that’s just rosy enough to entice, but not so saccharine it triggers suspicion.

Instead of: "This is a comfortable place to stay."

Try: "Step into our little corner of San Antonio, a comfortable and conveniently located spot where you can unwind after a day of exploring the city's rich history, vibrant arts scene, or perhaps a spirited debate about the best breakfast taco in town. Consider it your home away from home, albeit one with slightly more eccentric artwork."

4.    Use the “Property Description” to provide depth to the.

Guide your potential guests through your property, highlighting the features that might just make them forget they’re sleeping in a stranger’s house.

• Living Area: Describe the ambiance, the comfort of the seating, perhaps even the quality of the reading lamp. "Our living room offers a welcome respite, with a generously sized sofa perfect for collapsing after a day navigating the Riverwalk’s many charms (and occasional bottlenecks). The reading lamp by the armchair casts a surprisingly flattering light, should you feel the urge to finally tackle that weighty novel."

• Kitchen: Focus on functionality and any delightful surprises, like a French press or a surprisingly sharp knife. "The kitchen, while not designed for staging a Michelin-star tasting menu, is more than adequately equipped for preparing a decent breakfast or reheating leftovers from one of San Antonio’s many culinary gems. We even have a French press for those who take their morning coffee with the seriousness it deserves."

• Bedrooms: Emphasize a good night's sleep, perhaps mentioning blackout curtains for those sensitive to the Texas sunrise. "Our bedrooms are designed for restful slumber, featuring mattresses that fall somewhere between 'firm' and 'pleasantly yielding.' Blackout curtains ensure that even the most enthusiastic sunrise over the Texas plains won't interrupt your hard-earned rest."

• Bathrooms: Highlight cleanliness and any small luxuries, like good quality hand soap. "The bathrooms are, thankfully, functional and clean. You’ll find fluffy towels and a bar of surprisingly nice hand soap – the small luxuries, as they say."
  

5.    Unveiling the hidden treasures; your “Other Details to Note.”

What makes your place truly memorable? These are the details that can tip the scales.

• Special Amenities: A record player with a decent collection, a well-tended herb garden guests are welcome to use, or a curated selection of local guidebooks. "For those with a penchant for analog sound, we offer a record player with a small but respectable collection of vinyl. Feel free to snip a few sprigs from the herb garden on the patio to enhance your culinary endeavors. And should you require inspiration for your San Antonio explorations, a selection of local guidebooks awaits."

• Outdoor Spaces: A porch swing perfect for people-watching in the historic neighborhoods, a rooftop terrace with city views (mentioning the specific vista!), or a tranquil courtyard. "Our front porch swing offers a prime vantage point for observing the gentle rhythm of life in the neighborhood – you might even witness Mrs. Rodriguez tending to her prize-winning roses across the street. Alternatively, our rooftop terrace provides a delightful panorama of the downtown skyline, particularly enchanting as the sun dips below the horizon."

• Tech Features: Reliable Wi-Fi (a non-negotiable in this day and age), a smart TV with streaming capabilities, or even a portable Bluetooth speaker. "Rest assured, our Wi-Fi is robust enough to handle your social media updates and streaming needs. A smart TV in the living room offers access to all your favorite entertainment, and a portable Bluetooth speaker is available should you wish to provide your own soundtrack."
  

6.    Make sure to share what makes your location special.

Share the unique charm of your specific locale, venturing beyond the typical tourist hotspots. This can be added to the end of the Property Description or Other Details to Note.

• Neighborhood Vibe: Is it the artistic energy of the Near Southside, the historic charm of Government Hill, the suburban tranquility of the Northwest, or the up-and-coming feel of St. Mary's Strip adjacent areas? "Our neighborhood boasts a unique character, a blend of historic architecture and the lively energy of local businesses. You'll find charming coffee shops and independent boutiques just a short stroll away."

• Proximity to Local Gems (March to Back-to-School Focus): Mention nearby farmers' markets that pop up in the spring, lesser-known parks perfect for a quiet afternoon stroll before the summer heat intensifies, or local events happening in different parts of the city. "In the springtime, be sure to check out the local farmers' markets for fresh produce and artisanal treats. For a less crowded outdoor experience, explore the trails at Eisenhower Park in the Leon Springs area. And as the weather warms, keep an eye out for neighborhood festivals and outdoor movie nights that often pop up in various colonias."
  

7.    Play with the language, go for flair but keep it real.

Throughout the listing, use language that is inviting and creates a positive impression.

• Be Descriptive (with Flair): Instead of "small," try "cozy and well-appointed." Instead of "old," try "full of character and history." "Imagine waking up to the gentle sounds of birdsong and the aroma of brewing coffee in our sun-drenched kitchen."

• Be Honest (with Tact): If your property has quirks (and let’s be honest, they all do), address them gently. "Please note that our historic home features original hardwood floors, which may occasionally creak with the charm of their age."

8. Constantly revisit your listing to make it feel current.

Regularly update your listing to reflect any improvements or seasonal notes.

• Seasonal Touches (March to Back-to-School): "Spring in San Antonio brings beautiful blooms – our patio is the perfect spot to enjoy the colorful scenery." Or, "Escape the summer heat in our cool and comfortable home, just a short drive from local swimming holes." If you've added new outdoor seating for enjoying the milder spring evenings or have tips for navigating summer events, share them.

• Recent Enhancements: "We've recently added a new air conditioning unit to ensure your comfort during the warmer months!" or "Enjoy our newly updated bathroom with a rainfall showerhead."
  

9. The Grand Finale: Pitch your property

End with a warm and welcoming call to action.

• Inviting Language: "We invite you to experience the charm of San Antonio from the comfort of our home. Book your stay today!"

• Subtly Hint at Popularity: "Our calendar tends to fill up quickly, especially during peak seasons – don't miss your chance to experience the Alamo City!"

By crafting a listing that is both informative and infused with a touch of personality (and perhaps a sprinkle of carefully curated exaggeration), you can attract guests who will appreciate the unique character of your San Antonio abode – and hopefully leave a glowing review (and maybe not steal the good hand towels). Now, go forth and may your bookings be plentiful!

Jack Cox, Member of the Board, STRASA

Email jackcoxjr@gmail.com